The Body shop had been owned by L’Oreal for 10 years.
I know a lot of people who have avoided purchasing from brands like The Body Shop due to their parent company testing on animals.
This is huge news for the Animals, and cruelty free cosmetics.
The Body Shop always claimed to be 100% cruelty free and have always campaigned against animal testing, but by purchasing from them it made an indirect profit to L’Oreal, but also by purchasing from them it created a demand for more cruelty free beauty products.
You can see a list of The Body Shop’s vegan items here.
I’m excited for the future of The Body Shop, and all that they will do to fight animal testing.
Love & peace, SBB. Xo